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The importance of Event Branding
Event Branding, what’s that? The definition of event branding is ‘everything to do with creating a recognizable and consistent brand identity that reflects the core values and message of your event.’
To put it simply, event branding is taking care of the look and feel of your event. The goal is to make your brand the star of the event. This is often overlooked, but it is actually of great importance. So, why?
1. It creates a recognizable brand identity
The main function of event branding is to create a recognizable brand identity. People tend to remember visual elements, such as colors, images and themes. Therefore, highlight your logo at every event – from banners and displays to badges and decorations.
Be sure to use a style that is applied consistently across all communication and marketing channels. Otherwise, it may cause confusion among onlookers.
2. It creates a professional image
Consistent and well-thought-out branding gives your event a professional look and feel. When all aspects of your event – from the invitations and registrations to the decorations and merchandise – are aligned, you show that you pay attention to every detail. Spectators will associate your brand with quality and reliability, leaving a strong impression.
3. It encourages recall and word-of-mouth marketing
When developing marketing materials, people often think about social media. But people often forget the most important form of advertising: word of mouth. And it’s free too! By using consistent, visual elements and a professional image, attendees will not only remember but actively recommend it to others.
Not sure how to start event branding? Setting up effective branding can seem complex. Let Act-Wise assist you with the organization, and we’ll make sure your brand becomes the star of the event!